The WI Sustainable Business Council hosted a conference at Epic Systems in December that brought together almost 300 people to learn from business experts.

The Madison Environmental Group performed a comprehensive assessment of the carbon footprint of the first WI Sustainable Business Council Conference.  They looked at individual’s transportation to and from the conference and energy used at the conference.  They concluded that our carbon footprint was 6 tons of carbon.
  We subsequently investigated all highly rated sources for purchasing carbon credits and selected Native Energy.  The total cost for 6 tons of carbon credits was $84 and we directed our purchase to the Des Plaines Landfill Gas project in Illinois.  We hope that others follow our lead in assessing and offsetting the carbon footprint of conferences and events in the future.

Please take a moment to watch the videos from the conference or learn more about our sponsors by clicking on their links.  Navigation in their site might help you get ideas to incorporate sustainability for your own business and/or website for your business.

Welcome by Tom Eggert and Steve Dickmann’s Keynote (video)

Post Election Landscape: Charles Franklin and Art Harrington (video)

What Drives Businesses To Embrace Sustainability: Dan Anderson and Beth Churchill (video)

MillerCoors: Developing a Culture of Sustainability and The Challenge of the Brutal Facts: John Nelson (video)

Green Jobs: Clay Nesler and Joel Rogers (video)


“I’ve described increasing levels of greenhouse gases in the atmosphere as one of the greatest threats to the ongoing prosperity and sustainability of life on the planet. The good news is that creating businesses that will power our growth, and reduce our carbon output while protecting resources, is also the greatest wealth-generating opportunity of our generation. [There is no] choice between growth and reducing our carbon output.” — Richard Branson

  1. WIGreenMasters
    WIGreenMasters: Meet the Speakers! Breakout Speaker: Jessy Servi

  2. WIGreenMasters
    WIGreenMasters: Meet the Speakers! Breakout Speaker: Lisa Geason-Bauer:

  3. WIGreenMasters
    WIGreenMasters: Meet the Speakers! Breakout Speaker: Amanda Goetsch