The following is a list of the WSBC Advisors:

Lisa Geason-Bauer, President, Evolution Marketing

Lisa Geason-Bauer

Lisa Geason-Bauer is President of Evolution Marketing, a green marketing, design and environmental communication firm. She has presented talks on: green marketing, environmental communication, grass roots marketing and how to establish accepted “green credentials.” In addition to managing Evolution Marketing, Ms. Geason-Bauer has actively volunteered her time with a variety of community organizations. Ms. Geason-Bauer served as President of Greener Oconomowoc from 2009-2011 and founded the Oconomowoc Winter Farmers’ Market. Ms. Geason-Bauer was the PR chair for the Oconomowoc Community Built Playground – Imagination Station Project in 2008 and 2009. In 2012 Ms. Geason-Bauer was appointed the Waukesha – Ozaukee- Washington (WOW) County Workforce Development Board of Directors.


Amanda Goetsch, Environmental Sustainability Manager, InPro Corporation

Amanda GoetschAmanda joined Inpro in 2013 after receiving her Masters in Conservation Biology & Sustainable Development with a certificate in Business, Environment and Social Responsibility from UW-Madison. Amanda spearheads corporate sustainability initiatives, employee engagement, global sustainability reporting, sustainable product innovation and transparency, community engagement and supplier sustainability engagement. Amanda is a LEED Green Associate and sits on the Wisconsin Sustainable Business Council, Jefferson County Sustainability Task Force, the Wisconsin Green Building Alliance and the Health Product Declaration Collaborative Manufacturer Advisory Panel. She enjoys spending time with her family, the outdoors, continuous learning, Wisconsin sports, cooking and listening/playing/attending live music.

Jeff Jaeckels, Director Safety and Environmental Affairs, Madison Gas and Electric Company

Jeff JaeckelsJeff’s leadership at Madison Gas and Electric Company includes governance and environmental/sustainability management including their ISO 14001 certification and Green Tier agreement.  Under Green Tier, Jeff manages the citizen environmental advisory group that provides citizen input to MGE on sustainability and environmental matters.  He chairs the Wisconsin Utility Association Environmental Subcommittee, is a graduate of Leadership Greater Madison, and is a Lean Six Sigma Green Belt.  Jeff serves as a member of the Yahara WINs Strategic Planning Workgroup, WDNR’s Air Management Study Group, and Dane County Clean Air Coalition.Jeff has a BS Degree in Chemical Engineering, a MS Degree in Environmental Chemistry & Technology, and is a registered professional engineer.



Tonya Umbarger, Program Manager, Didion Milling Inc.

Tonya UmbargHeadshot - Tonya Umbarger 2014.08.27er is the Program Manager at Didion Milling Inc., overseeing ISO-based management system programs and corporate sustainability initiatives. She works with each facility’s sustainability teams to achieve the U.S. DOE Better Plants Program goal of reducing energy intensity by 25% over 10 years (by 2020). Tonya also led the implementation team to attain the company’s first ISO (Food Safety System Certification (FSSC) 22000) and Green Masters certifications. She recently helped form Didion’s Producer Sustainability Program and led the development of the company’s first Corporate Responsibility Report. Tonya has more than 10 years of experience in program and project management, and is a Lean Six Sigma Green Belt.  She holds a bachelor’s degree in business management and marketing from Edgewood College.



Dave Burreson, Director of Facility and Corporate Services, Lands’ End

DBDave has been at Lands’ End for 28 years and is currently the Director of Facility and Corporate Services. He also serves on the Company’s GoGreen Committee, helping lead sustainability projects throughout the organization. Dave was a leader in the development of the recycling programs and first third party environmental review for Lands’ End in 1994, which led to the completion of the Lands’ End Environmental Report which he manages and is completed annually. Dave’s responsibilities include the management of environmental health and safety compliance, corporate travel, food service and campus sustainability projects for the three Wisconsin campuses.



Chris Schultz-Buechner, Director of Marketing and Corporate Communications, WECC

DSC08031Chris is the director of marketing and corporate communications for WECC and has worked in energy efficiency for more than a decade. She’s held energy-related roles in management, operations, and strategic marketing; her multi-discipline perspective has created programs with a strong track record of meeting client’s bottom-line objectives. During her tenure at WECC, Chris oversaw strategic marketing for Focus on Energy, Wisconsin utilities’ statewide energy efficiency and renewable resource program, and helped drive a 21% increase in program name recognition. She launched a variety of unique sports-team and community-based energy efficiency programs, across the Midwest, that have seen strong adoption. Chris is a frequent presenter at energy efficiency events and has served on a number of marketing and energy-related associations. Chris has a proven 15-year career in management-overseeing small and large teams and fostering professional growth in others through leadership and mentoring. She holds BAs in marketing and psychology.

Chris Drees, Vice President of Global Operations, Mercury Marine

DreesChris Drees is Vice President of Global Operations for Mercury Marine. He has worked within various divisions of Mercury marine since 1998 with his previous 7 years as the President of Attwood Corporation. Over the last 6 years he sat on the Board of Directors for the National Marine Manufacturers Association in addition to the Accessories Manufacturers Division Board. Mercury currently operates 9 manufacturing facilities across the U.S. and the world and is committed to developing cleaner running engines in a sustainable way. Chris holds a BBA through the University of Wisconsin – Eau Claire and an MBA through Marquette University.




Jessy Servi Ortiz, Sustainability Manager, Outpost Natural Foods

jessy serviJessy Servi Ortiz is the Sustainability Manager for Outpost Natural Foods, the fourth largest consumer food cooperative in the US.  Leveraging a diverse background in design, education, business, project management, and permaculture, Jessy brings ecological and social awareness to the business arena, promoting a triple bottom line strategy.  Jessy is responsible for companywide sustainability programing; including metrics tracking, data analysis, goal setting and ongoing process improvements in the following areas: organics and land use practices, distribution and sourcing, energy use, climate change and air emissions, water use and quality, solid waste reduction, packaging and marketing materials, labor, animal care, sustainability education, and, governance and community engagementShe manages green teams at all Outpost locations and is responsible for both internal and external communication of sustainability at Outpost. She earned her MBA from Alverno College with a focus on sustainable business management, is a founding member of the Milwaukee chapter of Conscious Capitalism and a 2014 fellow in the New Leaders Council.

Nicole Moore, Project Manager for Corporate Sustainability, Kohl’s Department Stores

Nicole Moore joined Kohl’s Department Stores in 2012 and is currently a Project Manager for Corporate Sustainability. Nicole manages the communications of Kohl’s sustainability strategy to internal and external stakeholders, highlighting the operating efficiency of the organization to conserve resources and increase employee engagement.  She also partners with local and national organizations to build programs that help drive social responsibility and engage others to conserve environment through everyday choices. Prior to Kohl’s, Nicole was a Process Improvement Manager for Extendicare Health Services. She is a Cum Laude graduate of the University of Wisconsin Milwaukee in 2003 with a Bachelor of Business Administration.



John Mourand, Corporate Director of Environmental and Product Safety Compliance and Sustainability, Briggs and Stratton

John Mourand is the Corporate Director of Environmental & Product Safety Compliance and Sustainability for Briggs & Stratton Corporation. In his role, he is responsible for global environmental compliance, energy and natural resource management, product safety compliance, due diligence activities, and public reporting on the corporation’s environmental and sustainability performance. He received his BS and MS degrees in Environmental Engineering from Michigan Technological University and has 20+ years of environmental and operational management experience


Jason Tienor, President and CEO, Telkonet


Jason Tienor is the President and Chief Executive Officer of Telkonet, a leading Internet-of-Things (IoT) provider for commercial markets. Responsible for strategy, planning, business development and investor relations, Jason has successfully repositioned Telkonet’s business into a profitable and growing sustainability-focused company. While introduced to Telkonet through the acquisition of his second start-up company, EthoStream, Jason has served as CEO, Founder, Partner, Director and Adviser for numerous businesses throughout his career. Jason received a BBA in MIS and Marketing from the University of Wisconsin – Oshkosh and an MBA from Marquette University.







Kevin Tubbs, Senior Director, Global Environmental Affairs and Sustainability, Oshkosh Corporation