Afternoon Keynote Speaker

Sustainability Leadership: Making a Difference and Growing a Community – Board Members and Special Guests

The closing plenary session will explore the history of the Wisconsin Sustainable Business Council thru the voices of several special guest leaders.   Learn about key statewide sustainability moments and the impacts they had on Wisconsin businesses. Hear from global sustainability leaders that hail from Wisconsin companies who have led innovative sustainability strategies within our business community.

Lisa Geason-Bauer— Evolution Marketing
Lisa Geason-Bauer founded Wisconsin’s first triple bottom line managed marketing and sustainability consulting firm (Evolution Marketing) in 2007. Since then she has played an active role in shaping the discussion within the business world regarding adoption of strategic sustainability strategies and the inclusion of corporate social responsibility programs/projects into day-to-day business operations. Ms. Geason-Bauer has been working at the intersection of sustainability, marketing/communication, and product innovation; she enjoys helping her clients to distinguish themselves from their competition via adoption of triple bottom line strategies and circular economy thinking. Lisa is an experienced public speaker and educator, who has presented talks, workshops at regional, national and international conferences covering topics within business sustainability (i.e. employee engagement, supply chain management, and environmental communications) as well as topics in sustainable agriculture, alternative fuel vehicles, community engagement, and corporate social responsibility. Lisa has been recognized repeatedly for her leadership within the sustainable business community. In 2014 she was the recipient of the “Wisconsin Earth Day Business Sustainability Leadership Award”, and was also named the “Women Business Leader of the Year” by the Oconomowoc Area Chamber of Commerce. In 2015, she was the recipient of the U.S. Green Building Council’s “Above and Beyond Volunteer Award.”
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Clay NeslerJohnson Controls

Clay Nesler is the Vice President, Global Sustainability and Regulatory Affairs for the Building Technologies and Solutions business of Johnson Controls.  He also chairs the company’s global sustainability council. Since joining Johnson Controls in 1983, Clay has held a variety of leadership positions in research, product development, marketing, strategy and corporate sustainability in both the United States and Europe.


Nesler serves on the board of American Council for an Energy-Efficient Economy, the executive group of the US DOE/EPA SEE Action network and is a member of the Alliance to Save Energy International Steering Committee.  He helped establish the UN Sustainable Energy for All Building Efficiency Accelerator and serves as chair of the Industrial Advisory Board of the US-China Clean Energy Research Center and is a member of the International Energy Agency Energy Efficiency Industry Advisory Board.  In 2009, Clay started the Johnson Controls Institute for Building Efficiency which has been integrated within the World Resources Institute Ross Center for Sustainable Cities, where he serves as a senior advisor to the Building Efficiency Initiative.  He is also co-chair of the Johnson Controls/United States Energy Association sponsored Energy Efficiency Forum, now in its 29th year.


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Beth Churchill American Family

Beth is a seasoned Corporate Responsibility/Sustainability strategist. She has experience in strategic planning, program management and facilitation in both business and community.  Committed to guiding organizations towards responsible social, environmental and economic stewardship, Beth co-leads American Family’s Corporate Responsibility program strategy & development, project management, education & outreach, and metrics and reporting.


A fellow of Edgewood College’s Social Innovation and Sustainability Leadership program, she is a LEED Accredited Professional, a certified Sustainability Associate with the International Society of Sustainability Professionals and a licensed Landscape Architect in California. She serves on Edgewood College’s Social Innovation and Sustainability Leadership Advisory Board and is a member of the International Society of Sustainability Professionals. In 2016 she received the Sustainable Leadership Award from the Wisconsin Sustainability Business Council Earth Day Sustainable Business Awards.


She calls Madison, Wisconsin, home where she surrounds herself with clean air, quality water, black soil, natural rain cycles, and local food sources. Active in local and regional communities, she has an insatiable appetite to help others make the change they want to see in the world. A systems thinker, always learning from nature.

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Kathy Kuntz Cool Choices
Kathy Kuntz is the Executive Director of Cool Choices, a Wisconsin-based nonprofit that uses behavioral science and games to inspire individuals, communities and businesses to adopt sustainable practices. Since 2010 Cool Choices has inspired more than 12,000 people across more than 100 organizations to adopt sustainable practices at work and home. Kathy has more than two decades of experience promoting energy efficiency, renewable energy and sustainable practices; she previously led Wisconsin’s statewide Focus on Energy program.
Amanda GoetschUW Systems
Amanda brings the breadth and depth of experience necessary to help organizations minimize environmental impact, maximize contribution to the community and increase prosperity for stakeholders. With an entrepreneurial, optimistic and pragmatic attitude, she brings more than a decade of sustainability experience to the conversation. She has helped Inpro achieve multiple Green Master's statuses, Green Tier status through the Wisconsin DNR and two-time WMC Business Friend of the Environment award.  She currently serves on the Board of Advisors for the Wisconsin Sustainable Business Council, the Governance Board for Cool Choices, the Market Leadership Advisory Board for the U.S. Green Building Council Wisconsin Chapter and formerly served on the Jefferson County Sustainability Taskforce. Amanda was one of the WSBC 2017 Sustainable Leadership Award recipients. Her experience spans a wide range of topics including sustainable employee engagement and training, product transparency documentation, sustainability reporting, environmental management systems and ISO14001 certification, environmental policy implementation, metric and KPI implementation (water, energy, carbon footprint, waste, etc.), biodiversity project implementation, community engagement and communication, sustainable building standard documentation (LEED, WELL, BREEAM, Red Lists, Prop 65), sustainable supply chain and procurement, public speaking, sustainable business education and more.  In 2012, she earned her Master’s degree from the University of Wisconsin-Madison in Conservation Biology and Sustainable Development with a focus on the intersections of business, environment and social responsibility.
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Interviewed by Randy BertramWMEP
Randy’s experience spans a broad base of industries and processes including progressive tooling, stamping, forming, deep draw, assembly in higher volume synchronous flow and lower volume job shops. Randy led the Lean transformation of a major small appliance manufacturer, gaining national recognition for the company. He later adapted Lean in make-to-order applications. He is also Director of WMEP’s Profitable Sustainability Initiative team.