Wisconsin Sustainable Business Council

LEADERS

HELPING TO BUILD

WISCONSIN'S

SUSTAINABILITY

WHO WE ARE

As a member-driven organization, the Wisconsin Sustainable Business Council (WSBC) offers tools to educate, assess and integrate business-based sustainability practices. With our proprietary Pathways and Green Masters Programs, we meet all businesses where they are on their journey and assist them towards greater profitability through sustainability.

OUR MISSION

We advance sustainable principles and practices forward through the power of business.

We support businesses and sustainability professionals to

EDUCATE. MEASURE. IMPROVE. CONNECT.

WSBC is an affiliate of WMEP.

OUR STORY

The WI Sustainable Business Council is a network of Wisconsin businesses and organizations that are interested in, or actively responding to, the challenge of sustainability. Many businesses find themselves challenged by stakeholders to describe what they are doing in this field. The council is designed to bring businesses together and provide learning, support, tools and resources to help businesses on their path toward being more sustainable and resilient.

Interest in sustainability can be driven by crisis (i.e. the 2007 recession, a PR crisis, or a “crisis” created by regulatory pressure such as in the cap and trade area) or as a way to minimize risks. It is a need in the 21st Century Market and many businesses are unprepared to proactively respond with a plan on how to integrate sustainability into the business. Wisconsin is fortunate to have many businesses that have helped to blaze some of the sustainability trail and are leaders in Wisconsin, Nationally and some even internationally.

The Council seeks to create opportunities for businesses to learn from each other. By working together, the business climate is improved and the success of Wisconsin businesses is increased.

OUR VISION

We envision a sustainable business ecosystem that enables individuals, communities, business, the state and the environment to prosper now and in the future.

It is our goal that all businesses in the State of Wisconsin (and beyond) have integrated sustainability into all facets of their business. In order to get there, WSBC connects resources, tools and programs for businesses to cost effectively leverage and integrate sustainable solutions and strategies into their business. We do this through facilitating collaborations, events and trainings, consulting and through our programs.

Our goal is to establish Wisconsin not only as a destination for “sustainable businesses”, but as a home for businesses from all sectors with an interest in sustainability. The economic health of the state is partly a function of the adaptability and progressiveness of the businesses here. We hope to mentor, recognize and support any businesses as they grow on their sustainability journeys.

WSBC is a proud nonprofit partner with 1% For The Planet, a global organization that advises on giving strategies, certifies donations, and amplifies the impact of sustainable efforts across the world.

MEET THE BOARD

Mark Alan

Senior Vice President of Product Management and Development, Inpro Corporation

Dave Burreson

Director of Facility and Corporate Services, Lands’ End

Stephanie Krubsack

Founder, Purevant Living

Lindsay Motl

Senior Manager Sustainability & Compliance

Amanda Goetsch

Program Manager, The University of Wisconsin System - Degree Programs in Sustainable Management

Jeanne Burns-Frank

Environmental Systems Manager, Gas and Electric Company

Scott Louks

Sustainability & Facilities Project Manager, Mercury Marine

Ben Reynolds

Director of Operations, Reynold’s Transfer and Storage

Margaret Mittelstadt

Director of Community Relations, Outpost Natural Foods Cooperative

Scott Andersen

Co-owner and Director of Stakeholder Stewardship, Artisan Dental

Kevin R. Tubbs

Vice President and Chief Ethics, Compliance and Sustainability Officer

Ashley Henderson

Business Solutions Architect for Trane

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THE CONFERENCE

The Wisconsin Sustainable Business Council brings businesses from around the state together to learn from each other. The first conference was held in December of 2008 and has become an annual event. The conference has been held in Madison, Milwaukee, Neenah, Dodgeville, Oshkosh and Onalaska.

The conference features business practitioners sharing their strategies, their tools, and their experiences.

The conference has adopted a Sustainable Events policy and seeks to minimize the environmental footprint of the event. Stainless steel water bottles are provided in place of plastic water bottles, carbon offsets are purchased to offset the carbon footprint and vegetarian food is always served to demonstrate the ease of giving up meat for one meal a week.

The conference is held in December each year. Watch for information about this years conference on the About The Conference page.

Click here for more information on Sustainable Event Policy!

2020 Conference Page

2019 Conference Recap