Morning Breakout Session
11:00am-12:15pm
(M1) Women in Sustainability: The Evolution of Corporate Social Responsibility – H
As sustainability became an issue that more and more businesses addressed, women came to dominate the decision-making roles in the field. This session will highlight the shift that has happened from the perspective of women working in sustainability that are representing different generations in the workforce.
Kayla Buszka—Hanging Gardens
Kayla graduated with a Bachelor of Science degree in Conservation and Environmental Science from the University of Wisconsin-Milwaukee in 2015. She has worked in the field of Green Infrastructure for Stormwater Management for over three years and serves as the Co-Chair of the US Green Building Council’s Emerging Professionals Committee in her free time. She also assists as a volunteer event planner with Women in Sustainability, a group housed within the
Wisconsin Sustainable Business Council. Kayla has spoken at international tradeshows on the topics of green infrastructure for stormwater management, development of women in the workforce, and sustainability in action. In Fall 2017 she delivered her first Ted Talk on the topic of freshwater as a shared resource and, as humans, our undeniable responsibility to its stewardship. It has been hard to keep her quiet since.
Chris Schultz-Buechner - WECC
As a talented leader, strategist, and communicator well-versed in several areas of the organization, Chris currently oversees WECC’s internal and external marketing and communications activities. In addition to leading high-visibility initiatives such as corporate branding, websites, and annual reports, Chris guides a diverse team to develop innovative, award-winning energy efficiency marketing campaigns for clients in 14 U.S. states.
Chris earned a Bachelor of Arts Degree in Psychology from the University of Wisconsin—Madison, and a second BA in Marketing from Upper Iowa University. She is a long-standing member of the Association of Energy Services Professionals (AESP), and joined the Wisconsin Sustainable Business Council as an advisor in 2015. Outside of work, Chris enjoys walking, photography, spending time with family, and documenting her family’s memories. She loves to travel, and one of her favorite trips so far has been driving Route 66 from Chicago to Los Angeles.
Leah Steinberg—Evolution Marketing
Leah Steinberg is a recent University of Wisconsin, Madison graduate, with a degree in political science and certificate in environmental studies from the Nelson Institute. She joined the Evolution Marketing team as an intern in March 2018 and recently became a Marketing Associate for Evolution Marketing in October 2018. During Leah’s internship, she was responsible for project managing Evolution Marketing’s independent third-party certification programs for sustainability (certified B Corp, Wisconsin Green Master’s Program), communication and outreach engagement, and assisting in telling the Evolution Marketing story of sustainability through innovative brand messaging. As a Marketing Associate, Leah is now responsible for interacting with Evolution Marketing clients to help tell their respective sustainability stories. Her roles include assisting clients with strategic marketing and communications, social media planning/engagement and event planning/management services.
The session will be moderated by...
Moderated by Lindsey Jacques – Conference Planner, UW Madison
Lindsey Jacques is from Appleton, Wisconsin and is a senior at UW Madison majoring in Economics and Environmental Studies. After graduating, Lindsey is planning on going to law school, and is currently thinking of practicing environmental, food, or business law. In of her areas of interest, sustainability is a large factor for later development, and she believes sustainability will be a pivotal factor for maintaining growth and prosperity in the future. She would like to see widespread environmental and social practices implemented into our culture to improve the long term common good, and thinks businesses play a key role in creating a demand for these practices to become standardized. In the future, Lindsey feels integrating sustainable practices into business models will be mandatory for businesses to remain competitive.