LEADERS
HELPING TO BUILD
WISCONSIN'S
SUSTAINABILITY
WHO WE ARE
OUR MISSION
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We exist to accelerate the integration of sustainability
through the power of business.
We support organizations and sustainability professional through, education, resources and tools to advance sustainability in your organization. We are a catalyst for businesses looking to integrate sustainability into the fabric of their organization. We are here to transform business into a force of good in Wisconsin and beyond. ​​
OUR STORY
The Wisconsin Sustainable Business Council (WSBC) is a nonprofit that helps businesses advance sustainability. We support businesses through an array of programming, education, resources, and tools and are a catalyst for businesses looking to integrate sustainability into the fabric of their organization. WSBC helps build Wisconsin’s sustainable leaders by providing resources and guidance to help drive Wisconsin forward through sustainable business.
For 15 years we have been bringing together business leaders and sustainability professionals to collaborate on solving sustainability challenges and address environmental, social and governance actions in business. As a member-driven organization, we offer tools to educate, assess and integrate business-based sustainability practices. We meet all companies where they are on their journey and assist them towards greater profitability and sustainability integration.
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The Council facilitates opportunities for businesses to learn from each other. By working together, the business climate is improved and the success of Wisconsin businesses is increased.
OUR VISION
We envision a sustainable business ecosystem that enables individuals, communities, business, the state and the environment to prosper now and in the future.
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It is our goal that all businesses in the State of Wisconsin (and beyond) have integrated sustainability into all facets of their business. In order to get there, WSBC connects resources, tools and programs for businesses to cost effectively leverage and integrate sustainable solutions and strategies into their business. We do this through facilitating collaborations, events and trainings, consulting and through our programs.
Our goal is to establish Wisconsin not only as a destination for “sustainable businesses”, but as a home for businesses from all sectors with an interest in sustainability. The economic health of the state is partly a function of the adaptability and progressiveness of the businesses here. We hope to mentor, recognize and support any businesses as they grow on their sustainability journeys.
OUR VALUES
Systems Thinking
Understanding all things are connected and one part of a system affects the whole
Collaboration
Learning from each other and working together to solve problems
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Continuous Improvement
That we will always grow and advance and welcome necessary improvements and change
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Innovation
Finding creative solutions that drive triple-bottom-line results
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Resiliency
Our strength, courage, and ability to recoup or regenerate
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Environmental & Human Health
Access to clean air and water for the benefit of all living plants, animals and humans
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Diversity & Inclusion
Building cultures that reflect our communities and foster an environment where employees are treated equitably and able to fully contribute.
WSBC is a proud nonprofit partner with 1% For The Planet, a global organization that advises on giving strategies, certifies donations, and amplifies the impact of sustainable efforts across the world.
MEET THE BOARD
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Vice President of Sustainability, Faith Technologies Incorporated (FTI)
Manager Environmental Affairs, Madison Gas and Electric Company
Health and Safety Supervisor, Lands’ End
Program Manager, The University of Wisconsin System - Degree Programs in Sustainable Management
Controls and Energy Services Account Manager, Trane
Founder, Purevant Living
Senior Sustainability Manager, Mercury Marine
Senior Project Engineer, Water Stewardship, Kohler Co.
Director of Operations, Reynold’s Transfer and Storage
EVP, Chief Risk & Compliance Officer, Kohls Corporation
Global Sustainability Director, Johnson Controls
North America Sustainability Manager, Symrise
Vice President of Sustainability &Innovation, US Venture, Inc.
SVP, Impact & Strategy, PACE Equity
Associate Director, Office of Business Engagement, UW Madison
SUSTAINABILITY RESOURCES
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GET IN TOUCH
Christa Kananen
Green Masters Program Manager
Sustainability Consultant
Mailing Address:
2601 Crossroads Drive
Suite 145
Madison, WI 53718
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