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OUR MISSION 

The Wisconsin Sustainable Business Council’s (WSBC) mission is to advance sustainable principles and practices forward through the power of business. 

We support businesses and sustainability professionals through an array of programming, education, resources and tools and are a catalyst for businesses looking to integrate sustainability into the fabric of their organization. We are here to transform business into a force of good in Wisconsin and beyond.

WSBC is an affiliate of WMEP.

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The Wisconsin Sustainable Business Council (WSBC) is a nonprofit that helps businesses advance sustainability. We support businesses through an array of programming, education, resources, and tools and are a catalyst for businesses looking to integrate sustainability into the fabric of their organization. WSBC helps build Wisconsin’s sustainable leaders by providing resources and guidance to help drive Wisconsin forward through sustainable business.

For 15 years we have been bringing together business leaders and sustainability professionals to collaborate on solving sustainability challenges and address environmental, social and governance actions in business. As a member-driven organization, we offer tools to educate, assess and integrate business-based sustainability practices. We meet all companies where they are on their journey and assist them towards greater profitability and sustainability integration.

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The Council facilitates opportunities for businesses to learn from each other. By working together, the business climate is improved and the success of Wisconsin businesses is increased.

OUR VISION

 We envision a sustainable business ecosystem that enables individuals, communities, business, the state and the environment to prosper now and in the future.

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It is our goal that all businesses in the State of Wisconsin (and beyond) have integrated sustainability into all facets of their business. In order to get there, WSBC connects resources, tools and programs for businesses to cost effectively leverage and integrate sustainable solutions and strategies into their business. We do this through facilitating collaborations, events and trainings, consulting and through our programs. 

Our goal is to establish Wisconsin not only as a destination for “sustainable businesses”, but as a home for businesses from all sectors with an interest in sustainability. The economic health of the state is partly a function of the adaptability and progressiveness of the businesses here. We hope to mentor, recognize and support any businesses as they grow on their sustainability journeys.

Systems Thinking

Understanding all things are connected and one part of a system affects the whole

Collaboration

 Learning from each other and working together to solve problems

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Continuous Improvement

That we will always grow and advance and welcome necessary improvements and change

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Innovation

Finding creative solutions that drive triple-bottom-line results

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Resiliency

Our strength, courage, and ability to recoup or regenerate

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Environmental & Human Health

Access to clean air and water for the benefit of all living plants, animals and humans

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Diversity & Inclusion 

Building cultures that reflect our communities and foster an environment where employees are treated equitably and able to fully contribute.

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