Cool Choices
COOL CHOICES: A PRACTICAL WAY TO ENGAGE EMPLOYEES IN SUSTAINABILITY
Cool Choices is a customizable, team-based sustainability game designed for organizations that want measurable engagement. Over a focused 4-to-6-week period, employees take simple daily actions at work and at home that reduce costs, lower environmental impacts, and build lasting habits.
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The program is intentionally lightweight for employees and high value for organizations, delivering both cultural and operational results.
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WHY PLAY COOL CHOICES
Cool Choices helps organizations turn sustainability goals into everyday behaviors. The game format lowers barriers to participation while creating accountability, visibility, and momentum across teams.
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Organizations use Cool Choices to:
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Increase employee engagement in sustainability and ESG initiatives
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Reinforce company priorities through customized action cards
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Support cost savings and environmental impact reduction through behavior change
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Strengthen culture, teamwork, and shared ownership
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DESIGNED FOR BUSY ORGANIZATIONS ​
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Typical game length: 4–6 weeks
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Time commitment: just a few minutes per day
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Fully online and mobile-friendly
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Team-based to encourage accountability and connection
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HOW THE GAME WORKS
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1. Employees choose actions daily.
Participants select sustainability actions from an online, mobile-friendly platform. Actions can be customized to align with your organization’s policies, goals, and initiatives.
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2. Teams earn points for real-world actions.
Employees earn points by completing actions that save money and reduce environmental impacts or greenhouse gas emissions and support wellness programs. Participation takes less than two minutes per day.
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3. Leaders receive meaningful data.
At the end of the game, your organization receives an impact report detailing financial savings, environmental outcomes, and engagement levels. The program also measures shifts in behaviors, attitudes, and beliefs. ​​​​​​​​​​​​​​
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WHAT YOU RECEIVE
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A turnkey, hosted sustainability engagement game
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Ongoing engagement through friendly competition
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A post-game impact report with financial, environmental, and engagement results
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Support to align the game with your organizational goals
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CUSTOMIZATION AND FLEXIBILITY
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Cool Choices can be tailored to support what matters most to your organization. Action cards and messaging can reinforce internal programs, sustainability priorities, and operational goals. The game is designed to complement, not compete with, existing initiatives.
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WANT TO TEST IT OUT? PLAY OUR MEMBER GAME
Each April, the Sustainable Business Council (SBC) hosts a 4-week Cool Choices member game in celebration of Earth Month.
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Active SBC member companies may participate by forming teams of up to five employees, with up to three teams per organization. The member game offers a hands-on way to experience the platform, build internal momentum, and explore how Cool Choices could work within your organization.
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NEXT STEP
Organizations interested in playing Cool Choices can request a live demo to see how the platform works, explore customization options, and review pricing aligned with their needs.
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Contact Abbie Swenson at Abbie@SustainableBusinessCouncil.org
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