
Sustainable Product of the Year Award
Through product design or redesign, companies can make substantial triple bottom line improvements for their company and user. Environmental or social impact comes from the use or making of products. The Sustainable Product Award will be given to individuals, teams, or companies for designing, or redesigning, a product with sustainability top of mind.
The sustainable product nominee must demonstrate they achieve one or more of the following results in the manufacturing or the end use of their product:
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Increased energy, material, and/or water efficiency
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Reduced emissions or waste during use
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Reduced embodied energy, which is the total energy used in the making of the product, plus the energy necessary for the product’s lifecycle
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Changed the product material to something more sustainable to achieve the same, or better outcome(s)
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Source materials from local (or more sustainable) supply chain partners
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Extended the product life so it doesn’t have to be repaired or replaced as frequently
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Designed for end-of-life or circularity (designed so that the parts and pieces can be repurposed rather than discarded at end of use)
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Designed to increase worker and/or community safety and health
Each business and product are different and that creative and unique solutions to developing sustainable products are happening. We encourage any business with a product they consider to be sustainable to apply for this award.
Nominations should include identification, and, if possible, a quantification of direct and indirect benefits outlined above.
The 2021 Sustainable Business Awards are now closed. The WSBC Board is reviewing applications and winners will be announced in August. You can see example winners below or click here to view 2019 winner details.

Sustana Fiber--Envirolife®
De Pere
Sustainability is in Sustana's DNA. Sustana believes in responsible manufacturing and being good stewards of the valuable resources that benefit people, drive the economy and belong to everyone. Sustana’s product and the 2021 Sustainable Product of the Year winner, EnviroLife®, reduces waste by diverting used material from landfills for use in new recycled paper products. As a premium recycled fiber, EnviroLife® uses nine times less water to manufacture than virgin pulp. Additionally, EnviroLife® reduces waste by diverting used material from landfills for use in new recycled paper products. Currently, the De Pere facility recirculates the majority of its water and is pursuing a zero water discharge goal and a zero-waste goal by 2022.

Gunderson Health System (Large Recipient)
LaCrosse
The Udderly Green™ organic soil amendment product line contains a fibrous by-product material sourced from Gundersen Health System’s dairy biogas renewable energy project in Middleton. There are five products available under the Udderly Green™ brand: compost, liquid compost, potting mix, raised bed mix, and all-purpose fertilizer. The fibrous by-product used in the products is composted on site at the digesters by Purple Cow Organics®.
Gundersen Health System originally collaborated with Purple Cow Organics® to offer organic compost and potting soil to employees of Gundersen. Due to the success in the first year of using the products, Gundersen came up with the idea to offer the products on a larger scale to other healthcare systems considering the fact that they are safe and organic alternatives to other soil amendment products available today.
