
2025 SBC CONFERENCE

November 4-5, 2025 | La Crosse Center |
300 Harborview Plaza, La Crosse, WI 54601
CONFERENCE SUMMARY
The 18th Annual Sustainable Business Council (SBC) Conference is your opportunity to explore the latest trends, best practices, and innovative solutions in sustainability. As the premier B2B sustainability event in the Upper Midwest, this two-day experience is designed to equip business leaders, sustainability practitioners, and changemakers with the knowledge, tools, and connections needed to accelerate impact within their organizations and communities.
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WHY ATTEND?
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Gain insight into emerging sustainability trends and proven business strategies
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Network with like-minded professionals and industry leaders
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Discover actionable solutions to drive meaningful progress in your organization
The annual conference is where connection, inspiration, and action converge—fueling progress toward a more sustainable future.
CONFERENCE SCHEDULE
Tuesday, November 4 – Pre-Conference Events
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11:00 AM - 12:00 PM | Xcel Energy French Island Facility Tour - Limited to 20 people
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1:00 – 4:30 PM | Upper Midwest Energy Forum
Dive into the evolving energy landscape with expert insights on grid challenges, emerging technologies, and business-focused solutions. Interactive breakout sessions will help attendees translate knowledge into action. -
2:00 - 4:00 Community Trail Farm Tour
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3:30 - 4:30 Trane Facility Tour - Building 13
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5:00 – 9:00 PM | Sustainable Business Awards Dinner & Celebration
Celebrate sustainability leadership across the region. Enjoy a locally inspired dinner, network with fellow professionals, and hear powerful stories of impact from businesses driving change.
Wednesday, November 5 – Full-Day Conference | 8:00 AM – 5:00 PM
Engage in a full day of dynamic keynotes, hands-on breakout sessions, thought-provoking panels, and exhibitor networking. Explore real-world case studies and practical tools to help you advance your sustainability goals—whether you're just starting out or deep into your journey.
BOOK A ROOM STEPS AWAY FROM THE CONFERENCE !

Make your trip easy and comfortable by booking your stay at the Radisson Hotel, conveniently attached to the conference center. Enjoy modern amenities, exceptional service, and the unbeatable convenience of being right where the event is happening.​
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SBC Conference Rate: Just $99 per night!
Limited rooms available at this exclusive rate – don’t miss out! ​
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Book before October 12th
CONFERENCE CONTENT
MORNING KEYNOTE
Leading Boldly: Why Sustainability is a Business Imperative


Becky Wacker
Director of Energy Services, Trane Commercial

Heather Schimmers, MBA, RN
​Gundersen Regional President
AFTERNOON KEYNOTE

Innovating for Impact: Scaling Sustainability for Impact on Climate and Community Health
CONFERENCE SPONSORSHIP
Elevate your company's brand and demonstrate your dedication to sustainability by becoming a sponsor!
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Showcase your leadership to 300+ sustainability professionals, business leaders, and decision-makers from across the Midwest
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Build brand credibility and visibility through logo placement, on-site recognition, and digital promotion before, during, and after the event
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Attract top talent by reinforcing your company’s values to emerging sustainability professionals in attendance
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Shape the conversation by contributing thought leadership, session ideas, or speaking opportunities
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Give back by supporting scholarships and travel stipends for underrepresented and rural attendees—helping make the event more accessible and inclusive
*Please email Executive Director, Jessy Servi Ortiz at Jessy@SustainableBusinessCounil.org to discuss your goals and explore how your organization can be a good fit for partnership.
2025 SPONSORS
THANK YOU TO ALL OF OUR SPONSORS!
HOST SPONSOR

FOOD & BEVERAGE SPONSORS


NONPROFIT PARTNERS
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LEARN MORE ABOUT THE SBC ANNUAL CONFERENCE HERE