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Sustainability Resoures
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Reports

About the Sustainable Business Council

At the Sustainable Business Council (SBC), we believe that sustainability is smart business. For nearly 20 years, we’ve been a trusted partner to businesses across Wisconsin and beyond, helping organizations integrate sustainable principles and practices into their strategies and operations.

Our Vision

We envision a thriving business ecosystem where sustainability is woven into every
aspect of how companies operate—where individuals, communities, businesses, the
state, and the environment all prosper together.


Our goal is for every business to implement material sustainability programs that
measure and communicate their environmental, social, and economic impacts, driving continuous improvement and lasting success.

Our Mission

Our mission is simple: To accelerate the integration of sustainable principles and
practices into business strategies and operations.

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Through collaboration, education, and innovation, we help businesses move from

random acts of environmentalism to strategic, measurable, and impactful sustainable
practices.

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OUR VALUES
Systems Thinking & Collaboration

We recognize that everything is interconnected. Solving complex challenges requires diverse perspectives and a commitment to working together. By leveraging collective knowledge, we create solutions that benefit entire systems—leading to thriving, sustainable outcomes for people, businesses, and the planet.

 

Innovation & Continuous Improvement

We embrace creativity and welcome change. We’re always looking for better ways to achieve sustainable results that deliver value for people, the environment, and
businesses. Through constant learning and adaptation, we strive for meaningful,
measurable improvements

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Resilience
Like natural ecosystems, our strength lies in adaptability and regeneration. We embrace challenges as opportunities for growth, ensuring our communities and businesses can thrive despite disruptions.

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Diversity & Inclusion

We foster communities where everyone feels welcome, valued, and able to contribute. Just as ecological diversity creates resilient ecosystems, we believe that diverse voices and perspectives drive stronger, more sustainable outcomes for society and the environment.

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How We Help

At SBC, we’re here to support your business at every stage of your sustainability journey —  whether you’re just getting started or already leading in sustainability. Our programs and services are designed to meet your unique needs and drive real, measurable impact.

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​Educate & Empower:

Access a rich mix of webinars, workshops, resources, and toolkits to stay on top of best practices and emerging trends. Gain the knowledge and skills you need to advance sustainability in your business.

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Measure & Improve:

Our Green Masters Program™ provides a trusted, third-party validated framework to assess your sustainability performance, set priorities, and communicate progress  —  moving you from intention to impact with optional recognition.

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Connect & Collaborate:

Join a dynamic network of sustainability leaders. Share knowledge, solve challenges, and form partnerships that drive positive change for your business and the broader community.

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Showcase & Celebrate:

Highlight your sustainability journey and achievements through our marketing channels or the Sustainable Business Awards. Inspire others, amplify your impact, and demonstrate your commitment to building a better future

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Trusted Advisor:

Get hands-on support tailored to your needs. —  whether you’re looking for strategic guidance, technical expertise, curated education or connections to resources that accelerate your sustainability efforts. Between SBC and our trusted partners, we’ve got you covered!


At SBC, we’re not just helping businesses thrive—we’re shaping a more sustainable and prosperous future for all.

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We’ve got you. We’re in this together!

Our Partners' Words

“The Sustainable Business Council’s webinars and resources have been a game- changer for our team. We’re more confident than ever in implementing sustainable practices that make a real difference in our operations."
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Mailing Address:

PO Box 268

Eagle, WI 53119-0268

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Find us on YouTube

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