ABOUT US
At the Sustainable Business Council (SBC), we believe sustainability is smart business. For nearly 20 years, we have partnered with businesses of all sizes to help them integrate sustainability into strategy and operations — moving from random acts of environmentalism to a structured, measurable, and impactful approach.
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Our signature Green Masters Program™ gives organizations a framework to define, measure, and communicate their positive environmental, social, and economic impacts. Combined with SBC’s membership community, resources, and consulting services, we empower businesses to embed sustainability as a core business driver, creating long-term value, resilience, and competitive advantage.
SBC is where sustainability meets business success. Join us to accelerate your sustainability journey and help shape a more prosperous, equitable, and resilient future for Wisconsin and beyond.
OUR VISION
​We envision a sustainable business ecosystem where individuals, communities, businesses, the state, and the environment all prosper. We want every business to adopt integrated sustainability programs, nurturing continuous improvement, fostering innovation, and amplifying positive environmental, social, and economic impacts.
OUR MISSION
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Our mission is simple:
To accelerate the integration of sustainable principles and practices into business strategies and operations.
HOW WE HELP
At SBC, we’re here to support your business at every stage of your sustainability journey — whether you’re just getting started or already leading in sustainability. Our programs and services are designed to meet your unique needs and drive real, measurable impact.
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​EDUCATE & EMPOWER
Access a rich mix of webinars, workshops, resources, and toolkits to stay on top of best practices and emerging trends. Gain the knowledge and skills you need to advance sustainability in your business.
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MEASURE & IMPROVE
Our Green Masters Program™ provides a trusted, third-party validated framework to assess your sustainability performance, set priorities, and communicate progress — moving you from intention to impact with optional recognition.
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CONNECT & COLLABORATE
Join a dynamic network of sustainability leaders. Share knowledge, solve challenges, and form partnerships that drive positive change for your business and the broader community.
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SHOWCASE & CELEBRATE
Highlight your sustainability journey and achievements through our marketing channels or the Sustainable Business Awards. Inspire others, amplify your impact, and demonstrate your commitment to building a better future
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ADVISE & EMPOWER
Get hands-on support tailored to your needs — whether you’re looking for strategic guidance, technical expertise, curated education, or connections to resources that accelerate your sustainability efforts. Between SBC and our trusted partners, we help you figure it out — and move it forward.
At SBC, we’re not just helping businesses thrive—we’re shaping a more sustainable and prosperous future for all.
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We’ve got you. We’re in this together!
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Systems Thinking & Collaboration
We recognize that everything is interconnected. Solving complex challenges requires diverse perspectives and a commitment to working together. By leveraging collective knowledge, we create solutions that benefit entire systems—leading to thriving, sustainable outcomes for people, businesses, and the planet.
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Innovation & Continuous Improvement
We embrace creativity and welcome change. We’re always looking for better ways to achieve sustainable results that deliver value for people, the environment, and businesses. Through constant learning and adaptation, we strive for meaningful, measurable improvements
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OUR VALUES
OUR VALUES
Resilience
Like natural ecosystems, our strength lies in adaptability and regeneration. We embrace challenges as opportunities for growth, ensuring our communities and businesses can thrive despite disruptions.
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Diversity & Inclusion
We foster communities where everyone feels welcome, valued, and able to contribute. Just as ecological diversity creates resilient ecosystems, we believe that diverse voices and perspectives drive stronger, more sustainable outcomes for society and the environment.