12th Annual Wisconsin Sustainable Business Council Conference



The sustainability profession is evolving, with new ideas, concerns and solutions developing simultaneously and rapidly. Our annual conference is a place for business leaders to learn, share, explore current trends, and to form and nourish valuable connections. This year, the conference’s goal is to deliver relevant and timely concepts and practices that move you forward on your sustainability journey. 

We organized the conference into three tracks: 1. Starting Strong. 2. Growing your Program and 3. Deep Dive

Whether you are just getting started organizing your company around sustainability or you already have a developed sustainability program, this conference will deliver value to help you reach your desired future goals. Through a diverse and experienced array of speakers, we are hand-selecting subject matter experts that will move you forward on your sustainability continuum.


Join us so that together WE can continue to advance sustainable business practices in Wisconsin and beyond.

Evolving Sustainability

We were proud to work with Natural Capital Partners to make the 2019 conference a CarbonNeutral® event. The certification means that the emissions generated from heating, lighting, waste, and all attendees' travel will be balanced out by supporting an emission reduction project that will reduce the equivalent amount of CO2.

Offsets are from the Mississippi Vally Reforestation project - reforesting one million hectares of native woodland to restore one of North America's most important ecosystems. To learn more about the project detail, visit the project website.


7:30           Registration Opens in Tribal Room (and Continental Breakfast/Coffee) 

7:30           Exhibiting & Networking

8:30           Welcome and Opening Remarks

8:45           WSBC Update

9:00           Mayor Barrett, Welcome to MKE and Sustainability Story of MKE

9:15           Potawatomi Sustainability Story

9:30           Why Sustainability in the 21st Century Market; A Discussion with 

                 Business Leaders

10:15         Green Master Recognition

10:35         Break + Exhibit Hall

10:55         Breakout Session 1



12:00         Lunch + Exhibit Hall

1:00           Breakout Session 2



2:05          Break + Exhibit Hall

2:30          Breakout Session 3





3:45          Allison Alt, The Missing Link: Greater Profit & Purpose Starts With Employee                           Sustainability Training and Solutions

4:15          Wrap Up

4:30          Networking Reception in Tribal Room


* More detailed information about breakout sessions can be found on the Agenda page

*Potawatomi Biodigestor tours offered but space is limited. Select tour during registration to reserve a seat. 

Webinar: How Sustainability Can Address Workforce Challenges

This webinar was a primer for two breakout sessions at the Wisconsin Sustainable Business Council 2019 Conference: How to Leverage Your Sustainability Program to Address Workforce Challenges (Deep Dive) and Women in Sustainability Panel: Overcoming 21st Century Workforce Challenges.

Listen Here: 




Early, Early Bird



Ends October 11, 2019

Early Bird



Ends November 30, 2019

Regular Admission


Begins December 1, 2019

Student Early Bird


Ends November 30, 2019

Student Regular Admission


*Student Email Required

  • Reservations are available for a rate of $99 until November 26th, 2019

  • Please call the hotel at (800) 729-7244 and use the Wisconsin Sustainable Business Council Conference block.​​​​​​​

  • Amenities​
    • Complimentary self-parking in our parking structure.
    • Complimentary Wi-Fi.
    • $10.00 Reward Play per person

    • Complimentary Valet parking for hotel guests

Showcase Sponsors
Sustaining Sponsors
Conference Partners