
2020 Sustainable Futures Conference Recap
Seven Conference Take-Aways Adapted from Mark McDermid’s Conference Notes Be strategic and let your strategy guide your action planning. Integrate, Integrate, Integrate, but be strategic. Making sustainability fun leads to new perspectives, innovation, and brand building. Measure, Manage, Recognize, and Reward. (From Bob Willard) Communicate, Collaborate, Listen. (then repeat!) There is an acceleration and intensification of necessity from investors, customers, and supply cha