
WSBC Members to Play Cool Choices Game
By Lindsey Trickey, Green Master Program and Cool Choices Coordinator, WSBC Cool Choices uses a fun game-based platform to inspire individuals to adopt sustainable practices and share/celebrate those practices with peers, creating a culture where sustainability is the new normal. As a WSBC member, your company is invited to participate in a free, WSBC member-only Cool Choices game. Cool Choices begins with a fun, social, and easy online game-based program. Playing cool choice

Encouraging Environmentalism
GREEN MASTERS PROGRAM HELPS COMPANIES MEASURE SUSTAINABILITY EFFORTS by Jessica Thiel, Insight on Manufacturing Staff Writer As businesses move forward from the challenges of the pandemic, pursuing sustainability can help them recover in several ways, from building greater resiliency to opening up to new markets to cutting costs and waste. Jessy Servi Ortiz, managing director of the Wisconsin Sustainable Business Council, says her organization and its Green Masters program ca