Join Business Leaders at SBC's 19th Annual Conference at American Family Insurance Headquarters, Nov. 17-18 – Register by Nov. 13
By: Jessy Servi Ortiz
Madison, Wis. – The Sustainable Business Council (SBC) is pleased to announce its 19th Annual Conference, taking place November 17-18, 2026, in Madison, Wisconsin. The Annual Conference on November 18 will be hosted at American Family Insurance, a longtime leader in corporate sustainability and community investment. As the premier B2B sustainability event in the Upper Midwest, the conference will bring together business leaders, sustainability practitioners, innovators, and changemakers for two days of learning, connection, and action centered on this year's theme: Leveraging Partnerships for Momentum.
Organizations today are navigating increasing expectations from customers, employees, investors, and communities while facing complex business challenges that require collaboration and innovation. The 2026 SBC Conference explores how partnerships across functions, sectors, organizations, and value chains can accelerate progress, strengthen resilience, and create lasting business value. Through real-world case studies, site tours, peer exchange, and practical tools, attendees will gain actionable insights they can immediately apply within their organizations.
SBC is proud to host the conference at American Family Insurance's National Headquarters in Madison. Through its Sustainable Business Framework, American Family Insurance is advancing work in climate resilience, responsible data and AI, inclusive excellence, and community investment. The company supports climate risk research, invests in wildfire detection technologies, and helps strengthen community resilience, demonstrating how businesses can create long-term value for customers, employees, and communities.
As an SBC member, American Family Insurance actively engages in learning, collaboration, and knowledge sharing with fellow sustainability leaders. Their commitment to partnership and innovation makes them an ideal host for this year's conference theme, Leveraging Partnerships for Momentum, which explores how collaboration can help organizations create business value, strengthen resilience, and accelerate progress.
The SBC Annual Conference is where connection, inspiration, and action converge, helping organizations move beyond ideas and into implementation.
Attendees will:
Gain insight into sustainability trends and proven business strategies.
Learn from peers through real-world case studies and candid conversations.
Discover actionable solutions to drive measurable progress.
Build meaningful connections with sustainability leaders across industries.
CONFERENCE HIGHLIGHTS
November 17 | Community Impact Day Community Impact Day kicks off the conference with tours, workshops, networking, and community experiences across Madison. Participants will see sustainability in action before gathering for the Sustainability Impact & Leadership Celebration, which recognizes organizations and individuals advancing sustainability across Wisconsin. The day is open to non-conference attendees and the public, but registration is required.
November 18 | Annual SBC Conference at American Family Insurance Hosted at American Family Insurance's headquarters, the full-day conference will feature keynote presentations, breakout sessions, exhibitor networking, and peer learning opportunities organized around three content tracks:
Governance & Leadership
Society, Workforce & Business Value
Environmental Stewardship
Each track will provide practical tools, real-world case studies, and actionable insights for organizations at the Emerging, Accelerating, and Transforming stages of their sustainability journey.
Keynote speaker Tracy Schweitzer, Chief Administrative Officer at American Family Insurance, will share lessons and successes from a Fortune 250 company's approach to integrating sustainability into strategic decision-making, operational processes, and core business functions.
REGISTER BY NOVEMBER 13
Registration is open until November 13, 2026 – secure your spot today. Whether you are a business leader, sustainability professional, operations manager, human resources leader, supply chain professional, consultant, nonprofit leader, or student, this is your chance to learn from peers, see sustainability in action, and connect with others who are creating positive business impact.
For conference details, sponsorship opportunities, agenda information, and registration, visit SBC Conference Website at https://www.wisconsinsustainability.com/2026-conference
About the Sustainable Business Council
The Sustainable Business Council (SBC) is a Wisconsin-based nonprofit organization dedicated to helping businesses integrate sustainable practices that create value for organizations, communities, and the environment. Through peer learning, networking, education, consulting services, and the Green Masters Program, SBC supports organizations in advancing responsible business practices while strengthening long-term competitiveness and resilience.
Learn more at www.SustainableBusinessCouncil.org
