How Sustainability Helps Small Businesses Thrive — and How to Get Started
- Jessy Servi Ortiz
- 2 days ago
- 2 min read
By Christa Kananen, Associate Director, Sustainable Business Council
Small businesses are the backbone of Wisconsin’s economy. You create jobs, foster innovation, support local communities, and bring distinctive value to your industry. In today’s competitive landscape, one powerful strategy is helping small businesses stand out and succeed: sustainability.
Sustainability isn’t just for large corporations. For small businesses, it’s a practical, proven way to reduce costs, attract talent, strengthen customer loyalty, and build long-term resilience — all while doing right by your community and the planet.
And it’s more accessible than ever.
A Special Opportunity for Small Businesses in 2025
Thanks to generous support from Associated Bank, we are offering a limited number of membership scholarships for small businesses (fewer than 150 employees) in 2025. This scholarship provides a full year of SBC membership — including access to expert tools, a network of sustainability-minded peers, exclusive learning opportunities, and practical resources to grow your business with sustainability at the core.
Whether you’re a manufacturer, retailer, professional service firm, or nonprofit, this is your chance to build business value, differentiate your brand, and stay ahead of changing market expectations.
Why Sustainability Matters for Small Businesses
You may already be taking steps toward sustainability — like conserving energy, reducing waste, buying local, or investing in employee well-being — without formally calling it that. But building a clear, intentional sustainability strategy unlocks even more value:
Lower operating costs through energy and resource efficiency
Increased customer trust and community support
Stronger employee engagement and retention
Greater competitiveness for contracts and partnerships
Preparation for future regulations and market shifts
Sustainability doesn’t have to be overwhelming. SBC is here to support businesses at all stages of the journey — from new adopters to established leaders — through membership, educational events, peer learning, and consulting support.
Don’t Miss This Opportunity to Invest in Your Business Future
No matter your size or sector, sustainability is a smart strategy for long-term success. SBC is here to help you take the next step — and the 2025 Small Business Membership Scholarship is a great way to start.
Ready to explore your sustainability potential?
If you are a business with less than 150 employees and are ready to turn your sustainability goals into measurable action, fill out this form to qualify. We are offering a 50% discount on membership to the first 20 small businesses that join and participate in their Green Masters Program®.
As a member, you’ll gain access to SBC’s sustainability resources and support network, plus the Green Masters Program® which offers a clear framework for measuring and enhancing your sustainability performance across key ESG priorities.
Visit https://wisconsinsustainability.com or reach out to Liz, SBC Operations Coordinator with questions about this opportunity at liz@sustainablebusinesscouncil.org.
