2020 Sustainable Futures Conference Recap

Seven Conference Take-Aways

Adapted from Mark McDermid’s Conference Notes

  1. Be strategic and let your strategy guide your action planning.

  2. Integrate, Integrate, Integrate, but be strategic.

  3. Making sustainability fun leads to new perspectives, innovation, and brand building.

  4. Measure, Manage, Recognize, and Reward. (From Bob Willard)

  5. Communicate, Collaborate, Listen. (then repeat!)

  6. There is an acceleration and intensification of necessity from investors, customers, and supply chain alliances.

  7. Don’t Give Up! Set the tone and leave the door open for an ongoing conversation.

Conference Testimonials


“Getting back to the basics - People, Planet, and Profit. The triple bottom line is a great theme that is so incredibly relevant during this time in our pandemic economy." Leah Steinberg, Marketing Associate Evolution Marketing


I applaud WSBC's expert speaker selection and content design. I have attended many sustainability conferences and this one ranks very highly in terms of delivering technical, concrete content and access to gold-standard resources that will support my company's sustainability efforts moving forward. A Must-Attend! Holly Jones, Sustainability Manager, Agropur


The WSBC Annual Conference is a fantastic way for the sustainable business community in WI to connect and learn. With relevant topics and interesting speakers, it is a conference I look forward to attending each year. Kurt Baehmann, Sustainability Manager, Outpost Natural Foods


Thank you to all who joined us!


This year's conference was a collaborative, educational, and fun (new virtual) experience that wrapped up a challenging year. Thank you to our phenomenal speakers, amazing attendees, and Conference Sponsors! We hope to be back in person next year.



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